Arcata, CA, April 2, 2009 – Following on the heels of a successful fundraising campaign last August, Kinetic Koffee has designated World Bicycle Relief as the recipient of 10% of net coffee sales at the upcoming Sea Otter event in Monterey, California. Mark Ritz, Co-owner and Roaster of Kinetic Koffee, will represent World Bicycle Relief at the event, which draws over 10,000 competitors and 40,000 spectators to the 4 day event, taking place April 16-19, 2009. This will mark the fourth year of participation for Kinetic Koffee.
"The sustainable model that World Bicycle Relief employs for its programs is essential to providing The Power of Bicycles to those in need," Ritz said. "I believe in what they're doing, and I am happy I can help support their efforts."
"World Bicycle Relief is excited to be partnering with Kinetic Koffee again this year," according to F.K. Day, president of World Bicycle Relief. "This is a great example of a company using its unique abilities to help empower others. Kinetic's generosity will have a direct impact on providing bicycles for healthcare, education and economic development where it is sorely needed."
World Bicycle Relief specializes in large-scale, comprehensive bicycle programs by providing supply chain management, technical knowledge and logistics expertise to poverty relief and disaster assistance initiatives. To date, they have supplied more than 50,000 bicycles to poverty assistance and disaster relief initiatives.
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About Kinetic Koffee
Kinetic Koffee is a gourmet micro-roaster located in Arcata, CA. Roasted for GearHeads, by GearHeads, its coffees are shade grown, 100% certified organic and governed by fair trade practices. In addition to from purchasing from ethical coffee growers and harvesters, a core mission is to help support worthy nonprofits, donating 10 percent of their net proceeds to outdoor and cycling nonprofits each year. Kinetic Koffee is sold and served at specialty bicycle, outdoor retailers, and restaurants throughout the country as well as through their secure website. For more information, visit their website, www.kinetic-koffee.com.
About World Bicycle Relief
World Bicycle Relief is dedicated to providing access to independence and livelihood through The Power of Bicycles®. Simple sustainable mobility is an essential element in disaster assistance and poverty relief, and bicycles empower individuals, their families, and their communities. More information is available at www.worldbicyclerelief.org.
Media Contacts
Mark Ritz, Kinetic Koffee, 877-825-9417 or Chris Strout, World Bicycle Relief, 312-664-3836
